Nothing Phone (3) to Launch in the U.S. via Website and Amazon

Smartphone startup Nothing is set to bring its next flagship device, the Nothing Phone (3), to the U.S. market. According to TechCrunch, the phone will be sold through Nothing’s official website and Amazon. The Phone (3) will be unveiled early next month at an event in London.

Nothing, founded in 2020, has launched eight phones so far. However, only the Phone (2) was widely available in the U.S. Previously, American customers had to join a beta program to buy a phone, and there was no after-sales support except for a 14-day return window.

Carl Pei, CEO of Nothing and co-founder of OnePlus, shared that this launch marks an important step for the company. “We have always said we are building for the long term, and now we’re ready to take that next step in the U.S. Phone (3) is not just another launch. It is a signal of where we are as a company,” Pei told TechCrunch. He added that the U.S. market is ready for something different as it is currently dominated by just two major brands.

Pei believes the Phone (3)’s unique design and features will appeal to customers looking for an alternative to Apple, Samsung, and Google. The new phone will support AT&T and T-Mobile networks with better 4G and 5G coverage than previous models like the Phone (2a), Phone (2a) Plus, and CMF Phone 1.

In Canada, Nothing will partner with Best Buy to sell the Phone (3) along with its first over-ear headphones, the Nothing Headphone (1).

The Phone (3) is expected to feature premium materials, faster performance, and upgraded software. The price is likely to be around £800 in the U.K., or about $1,000 in the U.S., putting it in competition with the iPhone 16 Pro and Samsung Galaxy S25+.

Research shows that Nothing’s 2024 shipments were in the low millions, with India being its biggest market.