Nothing
Nothing to Build CMF as a Global Brand from India, Moves Key Roles to Gurgaon Office
CMF by Nothing, the sub-brand of tech company Nothing, is set for a major change. The company has confirmed that it will move its global marketing operations to India.
This announcement was made by Nothing’s co-founder and India President Akis Evangelidis. He shared that the company wants to build CMF into a global brand, starting from India.
As part of this plan, the Gurgaon office will now become the base for several important global roles. Job openings have already gone live for key positions like product marketing, social media, PR, and content creation, all based in Gurgaon.
Evangelidis said this decision is part of a long-term vision. He believes the move will help the company work faster and stay close to the market that matters most.
He added that CMF has a big opportunity to grow and do something different. Shifting the marketing team to India will help the brand move quickly, respond to local needs, and build a stronger foundation.
CMF is known for offering value-for-money products with a focus on design. Its range includes earbuds, accessories, and smartphones. The new move is expected to help the brand understand local users better and launch products and campaigns more efficiently.
Nothing’s founder Carl Pei also commented on the decision. He said that India is CMF’s fastest-growing and most important market. He added that India is playing a big role in the future of tech and the company is excited to build for the world from India.
Nothing already manufactures a large number of its products in India. With this shift in global roles, India is becoming more than just a manufacturing base. It is now also a hub for leadership and innovation.
This move follows a larger trend in the tech industry. With support from government programs like Make in India and the PLI scheme, more tech companies are now choosing India as their global operations base.