Apple
Apple Increases iPhone Production This Year with More Pro and Pro Max Models
Apple is preparing to unveil its upcoming iPhone 16 series on September 9 this year, according to reports. Details about Apple’s production plans have emerged providing insight into what the Pro and non-Pro models will look like.
The Elec plans will initially produce around 90.1 million iPhones slightly more than last year’s target of 86.2 million. The company will focus on the Pro Max models which are expected to make up 37% of the total mix translating to 33.2 million units.
The regular iPhone 16 Pro units will also see an increase with production expected to reach 26.6 million (30%), up from last year’s 21.8 million iPhone 15 Pro models.
The non-Pro variants will make up 33% of the total production with the standard iPhone 16 will see a modest rise from 21.8 million units last year to 24.5 million (27%). However, the iPhone 16 Plus will see a reduction in production with only 5.8 million (6%). This is the only model that will see a reduction. This is a decrease from last year’s production of 8.5 million iPhone 15 Plus units.
Plans can always change depending on the demand. However, it’s clear that the demand for the Plus model has been declining over the years, and there are rumors that Apple might replace it with another iPhone variant in the future.
The increase in production of the iPhone 16 Pro and 16 Pro Max models which is a sign that Apple is expecting higher revenue from these devices. These are the most expensive models in Apple’s lineup and they may carry larger profit margins as well.