Apple
Apple Increases iPhone Production This Year with More Pro and Pro Max Models
Apple is preparing to unveil its upcoming iPhone 16 series on September 9 this year, according to reports. Details about Apple’s production plans have emerged providing insight into what the Pro and non-Pro models will look like.
The Elec plans will initially produce around 90.1 million iPhones slightly more than last year’s target of 86.2 million. The company will focus on the Pro Max models which are expected to make up 37% of the total mix translating to 33.2 million units.
The regular iPhone 16 Pro units will also see an increase with production expected to reach 26.6 million (30%), up from last year’s 21.8 million iPhone 15 Pro models.
The non-Pro variants will make up 33% of the total production with the standard iPhone 16 will see a modest rise from 21.8 million units last year to 24.5 million (27%). However, the iPhone 16 Plus will see a reduction in production with only 5.8 million (6%). This is the only model that will see a reduction. This is a decrease from last year’s production of 8.5 million iPhone 15 Plus units.
Plans can always change depending on the demand. However, it’s clear that the demand for the Plus model has been declining over the years, and there are rumors that Apple might replace it with another iPhone variant in the future.
The increase in production of the iPhone 16 Pro and 16 Pro Max models which is a sign that Apple is expecting higher revenue from these devices. These are the most expensive models in Apple’s lineup and they may carry larger profit margins as well.
A new video has surfaced online showing the iPhone 17 Pro in multiple colors. These are not real working phones but dummy units which means they are empty inside but still give us a good idea of how the final product will look.
The iPhone 17 Pro is expected to be officially launched in September along with the rest of the iPhone 17 series. The launch date could be September 8 or possibly the 9th or 10th.
One of the biggest changes seen in the dummy models is on the back of the phone. The new design includes a large camera island that stretches almost across the entire width of the phone. This style is similar to Poco phones from around two years ago.
While the cameras remain in the same positions as before they are now part of a much larger design area giving the phone a new and bold look.
Fans will have to wait a bit longer to see the real thing but these dummy units give a good early look at what’s coming next from Apple.
Apple is expected to launch the iPhone 17 Pro and iPhone 17 Pro Max this September, and early leaks are already giving us a closer look at what’s coming.
Major Rear Design Change
According to new hands-on images of what appears to be an iPhone 17 Pro dummy unit, Apple is planning a big change on the back of the phone. The rear camera setup now features a large camera island that stretches across the entire width of the device — a style previously seen in older Poco smartphones. While the leaked model doesn’t have any internal components, it’s said to be accurate in terms of size and design.
Camera and Frame Updates
The three rear cameras look to be placed in the same positions as those on the iPhone 16 Pro, but they’re now enclosed in this much larger visor-like module.
Another expected change is in the phone’s frame material. Apple might ditch the titanium and stainless steel used in recent models in favor of aluminum, offering a lighter feel without compromising too much on durability.
Logo Gets a New Spot
One of the more surprising changes is the repositioned Apple logo on the back. Instead of its usual central placement, it now sits lower on the device, just between the bottom edge and the bottom of the new camera island. This design shift is already stirring mixed reactions online.
What’s Next?
As always, Apple hasn’t confirmed any of these details, but the dummy unit leak adds more weight to earlier rumors. With the official launch likely just a couple of months away, we can expect more accurate leaks and official news soon.
Apple is reportedly testing two new color options for its upcoming iPhone 17. According to a recent report, the company is working on Purple and Green versions of the regular iPhone 17. However, it seems that only one of these colors will be released. For now, Purple is said to be the leading choice.
In addition to this, Apple is also said to be considering a new Sky Blue color for the iPhone 17 Pro. This is likely aimed at bringing a fresh look to the Pro lineup.
While new colors always catch the attention of iPhone fans, many are even more excited about the expected display upgrades. Reports earlier this month suggested that both the iPhone 17 and the rumored iPhone 17 Air (which may replace the Plus model) will finally get 120Hz displays. However, these models are not expected to include ProMotion features, which will continue to be limited to the Pro versions.
Stay tuned as more details about the iPhone 17 series are likely to surface in the coming months.