Nothing
Nothing Phone (3) to Launch in the U.S. via Website and Amazon
Smartphone startup Nothing is set to bring its next flagship device, the Nothing Phone (3), to the U.S. market. According to TechCrunch, the phone will be sold through Nothing’s official website and Amazon. The Phone (3) will be unveiled early next month at an event in London.
Nothing, founded in 2020, has launched eight phones so far. However, only the Phone (2) was widely available in the U.S. Previously, American customers had to join a beta program to buy a phone, and there was no after-sales support except for a 14-day return window.
Carl Pei, CEO of Nothing and co-founder of OnePlus, shared that this launch marks an important step for the company. “We have always said we are building for the long term, and now we’re ready to take that next step in the U.S. Phone (3) is not just another launch. It is a signal of where we are as a company,” Pei told TechCrunch. He added that the U.S. market is ready for something different as it is currently dominated by just two major brands.
Pei believes the Phone (3)’s unique design and features will appeal to customers looking for an alternative to Apple, Samsung, and Google. The new phone will support AT&T and T-Mobile networks with better 4G and 5G coverage than previous models like the Phone (2a), Phone (2a) Plus, and CMF Phone 1.
In Canada, Nothing will partner with Best Buy to sell the Phone (3) along with its first over-ear headphones, the Nothing Headphone (1).
The Phone (3) is expected to feature premium materials, faster performance, and upgraded software. The price is likely to be around £800 in the U.K., or about $1,000 in the U.S., putting it in competition with the iPhone 16 Pro and Samsung Galaxy S25+.
Research shows that Nothing’s 2024 shipments were in the low millions, with India being its biggest market.
Himanshu Tandon, the head of POCO India, has stepped down from his role and is likely to join the smartphone company Nothing in August. According to a report by Moneycontrol, he is expected to lead Nothing’s CMF division.
Tandon was part of the founding team of POCO and became the head of its India operations in 2022. He worked under Sandeep Singh Arora, Xiaomi India’s Chief Business Officer, who joined the company from Samsung earlier this year.
This is the second major leadership change at Xiaomi India in less than a year. Earlier, in November 2024, Xiaomi India’s President Muralikrishnan B also left the company.
Xiaomi Faces Market Challenges, POCO Shows Growth
Tandon’s exit comes as Xiaomi is facing tough times in India. In the second quarter of 2025, the company’s smartphone shipments dropped by 25% compared to last year, falling to 5 million units. Its market share also dropped from 18% to 13%.
Despite this, POCO performed well. It increased its share of Xiaomi’s shipments in India from 30% to 41%, with 2.03 million units sold. According to Canalys, POCO’s success came from targeting Gen Z users, offering gaming features, and growing offline sales through JioMart Digital.
Tandon Likely to Lead Nothing’s CMF Division
Tandon is expected to join Nothing’s affordable and design-focused brand CMF. The London-based company recently shifted its global marketing team to India.
Nothing’s CMF brand, led by company co-founder Akis Evangelidis in India, has seen fast growth — 229% in Q2 — thanks to products like the CMF Phone 2 Pro and Phone 3a series.
Both Xiaomi and Nothing are expected to officially announce Tandon’s move in the coming days.
A new app called NoVolume is gaining attention among Nothing Phone users for its clean, minimal design that matches the unique style of Nothing OS. If you’re bored of the default Android volume slider, this app might be the perfect upgrade.
The NoVolume app lets users slide to adjust the volume smoothly, swipe right to show the default Android volume panel, and even change the position and sensitivity of the slider. It works well with Nothing Phone (1), Phone (2), Phone (2a), Phone (2a), Phone (3a), Phone (3a) Pro, CMF Phone 1, CMF Phone 2 Pro, Nothing Phone (3) and even other Android phones.
What makes it stand out is its simple UI and customizability. It blends perfectly with the Nothing Phone’s transparent and minimal design language. Users can personalize how and where the slider appears, making it both functional and stylish.
You can download the NoVolume app from Google Play Store.
The best part? It doesn’t require root access. Just install it like any other app and start using it right away.
For those who love the Nothing OS aesthetic and want to add a new touch to their phone’s interface, the NoVolume app is worth checking out.
Nothing recently launched its Phone (3), which the company says is its first true flagship device. But now, new rumors suggest that Nothing may be planning to expand its smartphone lineup even further.
According to a well-known Indian leaker on social media platform X (formerly Twitter), the company might be working on new models under the “Lite” or “T” series. The leaker claims that “Pro models are just not cutting it,” hinting that Nothing might be looking for a new direction.
It’s not completely clear which models the leaker is referring to. Recently, the only Pro version from Nothing was the Phone (3a) Pro which is a mid-range phone with better specs than the regular Phone (3a).
At this time, no detailed information has been shared about the possible Lite or T models. For example, it’s unclear whether Nothing will release a Phone (3) Lite, a Phone (3a) Lite, or both. Each could target different types of users depending on price and features.
If the rumor is true, more leaks and official updates from Nothing may follow soon. Until then, users can check out the company’s current flagship that is the Nothing Phone (3) which is already available.