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Nothing Reveals Big 2027 Plans: More Phones, More Stores, More Products
London-based consumer technology brand Nothing is preparing for a much bigger 2027. In an exclusive conversation with Times Now Tech, Nothing co-founder Akis Evangelidis revealed that the company plans to nearly double its smartphone lineup next year while also expanding its retail stores, audio products, and manufacturing in India.
Nothing Could Launch Around Six Phones in 2027
Nothing launched three smartphones this year: the Nothing Phone (4a), Nothing Phone (4a) Pro, and Nothing Phone (4b).
While Akis did not reveal the names of upcoming devices, he confirmed that the company is planning to launch almost twice as many smartphones next year.
“It’s still too early to discuss individual products, but we’ve launched three smartphones this year, and we’re looking to launch twice that number next year,” Akis said.
If the current plans remain unchanged, Nothing could launch at least six smartphones in 2027.
More Nothing Stores Coming to India
Nothing is also planning to expand its offline presence in India.
Earlier this year, the company opened its first exclusive Nothing Store in Bengaluru, which received a strong response from customers on the opening day.
Now, the company plans to open two more exclusive stores in India by the first quarter of 2027. The final locations have not been confirmed yet, but cities like Delhi, Mumbai, and Hyderabad are being considered. According to Akis, the locations should be finalized by the end of September.
Audio Products Will Be a Bigger Focus
Apart from smartphones, Nothing wants to grow its audio business even further.
Akis said the company’s audio products have performed very well this year. To support future growth, Nothing has created dedicated teams for audio and AI-native products.
He also said the company is working on expanding local manufacturing before bringing more premium audio products to India.
Nothing has already started manufacturing products such as the CMF Watch 3 Pro and CMF Headphone Pro in India, and the company hopes to manufacture more audio products locally in the future.
More Product Launches Are Still Coming This Year
The launch season is not over yet for Nothing.
Akis confirmed that the company still has more products planned for Q3 2026. While he did not reveal any details, he hinted that some rumors already circulating online may be related to these upcoming launches.
What About the Next CMF Phone?
Many people expected the CMF Phone 3 Pro to launch this year, but Nothing confirmed earlier that there would be no new CMF smartphone in 2026 because of rising memory prices.
When asked about a possible CMF phone in 2027, Akis said the company is still evaluating the market.
He explained that Nothing is closely watching memory prices before making a final decision. However, the company’s plans for the Nothing-branded smartphone lineup are already set, with a goal of doubling the portfolio and increasing smartphone shipments by 50 percent next year.
India and the US Remain Key Markets
Akis said India will continue to be one of Nothing’s most important markets because of its large customer base, manufacturing, research and development, and growing technology ecosystem.
He also confirmed that the company is increasing its focus on the United States, where it sees more opportunities, especially in the audio segment.
Bigger Marketing Plans Ahead
Nothing also plans to invest more in marketing next year.
Akis said the company’s partnership with Royal Challengers Bengaluru (RCB) has been a huge success in India and that Nothing wants to create similar campaigns in other markets.
He also revealed that after signing Charli XCX as its first global brand ambassador, the company will announce another global ambassador as it continues expanding in Western markets.
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Nothing has started rolling out the Nothing OS 4.1 October 2026 update for the Nothing Phone (2). The update focuses on bug fixes, system stability improvements, and connectivity optimisations. It also brings the October 2026 security patch.
The update size is 107 MB, making it a relatively small maintenance update.
Nothing OS 4.1 October Update: What’s New?
According to the official changelog displayed on the device, the update includes the following improvements:
- Video playback: Improved smoothness for videos recorded at 1080p@ 60FPS.
- Bluetooth: Optimised connection stability when activating the voice assistant.
- Wi-Fi hotspot: Fixed an issue where the hotspot frequency did not match the selected option in certain cases.
- System stability: Enhanced overall system stability.
- Security: Updated to the October 2026 security patch.
How to Download the Update
Nothing Phone (2) users can check for the latest update by navigating to Settings > System > System Update. If the update is available, download and install it.
The rollout may happen in phases, so some users might have to wait before receiving the update.
If you don’t receive any OTA related to the update, you can manually update through our Nothing Firmware app.
Overall, the Nothing OS 4.1 October update is a minor maintenance release focused on improving the everyday user experience rather than introducing new features.
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Nothing has teased another Pokémon on its official X account and Nothing Community, hinting that a new product could be on the way. This time, the company has shared Kingdra, Pokémon #230 in the National Pokédex.
Kingdra is a Water/Dragon-type Pokémon introduced in Generation II. The teaser features the Pokémon alongside a cryptic description about sleeping deep on the ocean floor to build energy and causing tornadoes when it wakes up.
What Could Nothing Be Launching Next?
Nothing has not revealed which product the new Pokémon teaser refers to. However, the company has previously used Pokémon-themed teasers to build anticipation for upcoming devices, making this latest post worth watching.
An audio product, such as new Nothing Ear earbuds or headphones, could be one possibility. A new smartphone or another product category cannot be ruled out either.
For now, the product name, specifications, pricing and launch date remain unknown. More details may emerge through future teasers from the company.
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WhatsApp is testing a new shortcut that makes sharing Instagram Reels directly in chats easier. The feature adds a dedicated Reels button to the chat attachment menu, allowing users to quickly find and share Instagram content without navigating through multiple menus.
The feature was spotted in WhatsApp beta for Android version 2.26.42.9 and is currently rolling out to some beta testers.
WhatsApp Adds a Dedicated Reels Button
Previously, users who linked their WhatsApp account to Meta’s Accounts Center could access Instagram Reels through the media picker. However, finding the option required opening the picker and selecting Instagram from the source list.
With the new shortcut, users can tap the Reels button directly from the chat attachment menu to open a dedicated interface for browsing and sharing content.
Recent, Saved and Liked Reels
The new interface includes three tabs:
- Recent: Reels recently watched on Instagram.
- Saved: Reels saved by the user.
- Liked: Reels liked by the user.
Users can browse these sections and select content to share in WhatsApp chats. The interface also reportedly provides access to posts.
Availability
The shortcut requires users to link their WhatsApp account to Meta’s Accounts Center. This integration remains optional, so users who prefer to keep their accounts separate can continue using WhatsApp without connecting them.
The feature is rolling out gradually to Android beta testers through the Google Play Store. WhatsApp has not yet announced when the dedicated Reels shortcut will become available to all users.
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