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OnePlus May Be Slowly Shutting Down as OPPO Takes Full Control: Report
Update (21/01/2025 at 9:51 AM): OnePlus India Denies Shutdown Rumours
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Update: OnePlus has now responded to the recent rumours. Robin Liu, CEO of OnePlus India, has clarified that reports claiming OnePlus is shutting down are false. He added that OnePlus India’s business operations are continuing as normal, and urged people to verify information through official sources before sharing unverified claims.
OnePlus may be heading towards a slow shutdown, according to a new report. The brand is not officially closing yet, but many signs show that OPPO (its parent group) is reducing OnePlus operations step-by-step.
The report claims OnePlus is being “wound down”, meaning the company will continue only until it completes its remaining promises like device support, warranty, and software updates. After that, the future of OnePlus as a separate brand may become unclear.
OnePlus Sales Are Falling
One of the biggest reasons behind this situation is the decline in OnePlus smartphone sales.
The report says OnePlus shipments dropped sharply in 2024. While OPPO Group grew slightly, OnePlus saw major decline, which has created pressure inside the company.
Problems in India and Retail Stores Stopping Sales
India was considered OnePlus’s strongest market. However, in 2024, reports said around 4,500 offline retail stores stopped selling OnePlus devices.
Retailers reportedly complained about:
- low profit margins
- delayed warranty/service claim settlements
- online vs offline pricing difference
This affected OnePlus heavily in the premium smartphone market in India.
Offices Closed and Teams Cut
The report also claims OnePlus is cutting teams and shutting offices quietly.
Some major claims include:
- OnePlus US headquarters in Dallas reportedly closed in March 2024
- OnePlus teams in Europe were reduced heavily
- North America is now being handled by a very small team
These changes were not announced publicly, which is why many users did not notice it earlier.
Upcoming OnePlus Phones May Be Cancelled
Another strong sign is the possible cancellation of future products.
A separate recent report says:
- OnePlus Open 2 foldable launch may be cancelled
- a compact OnePlus flagship (reported as OnePlus 15s) may also be cancelled
If true, this shows OnePlus may be reducing high-cost and high-risk product categories like foldables.
OPPO Recently Did Similar Changes With Realme
The report also points out that OPPO recently pulled Realme back under its main structure in a major restructuring move. Some reports call it “synergy”, but the report says it involved workforce cuts and major internal changes.
This is why people believe OnePlus could be next in OPPO’s cost-cutting plan.
What This Means for OnePlus Users
The report clearly says OnePlus phones will not stop working, and customer support and updates should continue for existing devices.
So users should not panic right now.
But long term, users may start seeing:
- fewer OnePlus launches
- weaker presence in global markets
- more OPPO control over OnePlus products
- OnePlus becoming more like a “sub-brand” instead of an independent brand
OnePlus Has Not Made Any Official Statement
At the time of writing, OnePlus has not officially announced anything about shutting down. The report says OnePlus was contacted for comment, and any response may be added later.
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CMF by Nothing appears to be teasing two new products, and its latest social media post has given fans another clue to speculate about what could be coming.
Yesterday, CMF shared an image featuring two Pokémon — Snivy (#0495) and Victini (#0494). At first, it could simply look like a fun Pokémon reference, but the Pokédex numbers may be the more interesting part of the teaser.
CMF has already confirmed that it is preparing to launch two new products, and the latest teaser features exactly two Pokémon with the numbers 0495 and 0494.
Nothing/CMF typically has specific model numbers associated with its products, so it raises the question: could 495 and 494 be a clue toward the model numbers of the upcoming products?
Of course, this is only speculation for now. The numbers could simply be the official Pokédex numbers of Snivy and Victini, with no connection to the products.
But considering CMF is currently teasing two new products, the timing makes the reference interesting.
CMF has already entered several categories, including smartphones, smartwatches, neckband, TWS earbuds and headphones. This also raises the possibility that at least one of the upcoming products could belong to a new category, potentially something like a portable speaker.
Interestingly, CMF also recently announced a Community review program, which could potentially be related to these upcoming products. However, Indian users are once again not eligible for the program.
For now, CMF hasn’t revealed what the two products are, but this Pokémon teaser may have given us another small clue.
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Reliance Digital has announced a promotional offer on the iPhone 17 Pro and iPhone 17 Pro Max, bringing their effective prices down to ₹56,990 and ₹71,990, respectively. The offer combines an in-store discount, exchange value, an additional exchange bonus and bank cashback.
The headline prices are available for the 256GB variants and are subject to exchange eligibility and applicable bank offers.
iPhone 17 Pro at ₹56,990
The iPhone 17 Pro 256GB carries an MRP of ₹1,34,900 at Reliance Digital. Under the promotional offer, the store lists an effective price of ₹56,990.
The calculation shown in the offer is:
| Offer | Amount |
|---|---|
| MRP | ₹1,34,900 |
| In-store discount | ₹9,910 |
| Price after store discount | ₹1,24,990 |
| Old device exchange value | ₹55,000* |
| Exchange bonus | ₹10,000* |
| Bank cashback | ₹3,000* |
| Effective price | ₹56,990* |
The ₹55,000 exchange value and other exchange-related benefits depend on the old device and its condition. The offer material specifically uses an eligible iPhone 15 Pro as the example for the exchange calculation.
iPhone 17 Pro Max at ₹71,990
The iPhone 17 Pro Max 256GB has an MRP of ₹1,49,900. With the same promotional structure, its effective price comes down to ₹71,990.
The offer includes a ₹9,910 in-store discount, up to ₹55,000 exchange value, a ₹10,000 exchange bonus and ₹3,000 cashback, subject to the applicable terms.
| Offer | Amount |
|---|---|
| MRP | ₹1,49,900 |
| In-store discount | ₹9,910 |
| Price after store discount | ₹1,39,990 |
| Old device exchange value | ₹55,000* |
| Exchange bonus | ₹10,000* |
| Bank cashback | ₹3,000* |
| Effective price | ₹71,990* |
Exchange Value Is the Key Factor
It is important to note that ₹56,990 and ₹71,990 are effective prices rather than direct price cuts to the iPhone 17 Pro series. The standard MRP remains ₹1,34,900 for the iPhone 17 Pro 256GB and ₹1,49,900 for the iPhone 17 Pro Max 256GB.
The final amount can vary depending on the model and condition of the phone being exchanged, as well as the eligible bank card used for cashback. Reliance Digital also states that its prices and offers are subject to change.
12-Month No-Cost EMI Available
Reliance Digital’s promotional material also lists 12-month no-cost EMI options. The displayed starting EMI is ₹4,999 for the iPhone 17 Pro and ₹6,249 for the iPhone 17 Pro Max, subject to the applicable terms.
The offer is available through Reliance Digital stores and its online platform, with the retailer currently listing the iPhone 17 Pro 256GB at ₹56,990* and the iPhone 17 Pro Max 256GB at ₹71,990*.
iPhone 17 Pro Series Offer Price
| Model | Storage | MRP | Effective Price* |
|---|---|---|---|
| iPhone 17 Pro | 256GB | ₹1,34,900 | ₹56,990 |
| iPhone 17 Pro Max | 256GB | ₹1,49,900 | ₹71,990 |
Note: Effective prices are based on the displayed exchange value, exchange bonus and bank cashback. Actual benefits may vary depending on exchange eligibility, device condition and payment method. Terms and conditions apply.
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Nothing has announced special pricing and promotional offers for the Nothing Phone (4a), Phone (4a) Pro and Phone (4b) as part of the Flipkart Big Billion Days sale. The offers include price drops, bank discounts, coupons and exchange bonuses on selected variants.
Here’s a complete breakdown of the offers.
Nothing Phone (4a) Offers
The Nothing Phone (4a) gets a ₹3,000 price drop on the 6GB + 128GB variant. With the applicable bank offer, coupon and exchange benefits, the effective price comes down to ₹32,999.
| Variant | Offer Price |
|---|---|
| 6GB + 128GB | ₹32,999* |
| 8GB + 128GB | ₹40,999 |
| 8GB + 256GB | ₹45,999 |
| 12GB + 256GB | ₹46,999 |
The 8GB + 128GB variant gets a ₹4,000 bank offer, while the higher-storage variants are also eligible for a ₹4,000 bank offer.
Nothing Phone (4a) Pro Offers
The Nothing Phone (4a) Pro is available with a ₹4,500 bank offer along with a ₹500 exchange bonus on the listed variants.
| Variant | Effective Price |
|---|---|
| 8GB + 128GB | ₹49,999 |
| 8GB + 256GB | ₹52,999 |
| 12GB + 256GB | ₹54,999 |
The 8GB + 128GB model brings the effective price down to ₹49,999 after the applicable offers.
Nothing Phone (4b) Offers
The Nothing Phone (4b) gets a ₹4,000 price drop on the 6GB + 128GB variant. With the applicable bank offer, coupon and exchange benefits, the effective price is listed at ₹27,999.
| Variant | Effective Price |
|---|---|
| 6GB + 128GB | ₹27,999* |
| 8GB + 128GB | ₹35,999 |
| 8GB + 256GB | ₹36,999 |
The 8GB variants receive a ₹3,500 bank offer along with a ₹500 exchange bonus.
Nothing BBD Offers at a Glance
The headline effective prices for the three phones are:
- Nothing Phone (4b): ₹27,999
- Nothing Phone (4a): ₹32,999
- Nothing Phone (4a) Pro: ₹49,999
The final price for the base variants depends on the applicable combination of bank offers, coupons and exchange bonuses. Buyers should check the offer terms on Flipkart before placing an order.
Nothing Phone BBD Pricing Table
| Model | Base Variant | Effective Price* |
|---|---|---|
| Phone (4b) | 6GB + 128GB | ₹27,999 |
| Phone (4a) | 6GB + 128GB | ₹32,999 |
| Phone (4a) Pro | 8GB + 128GB | ₹49,999 |
*Effective prices for the base variants reflect the combined applicable bank offers, coupons and exchange bonuses.
These offers make the upcoming Flipkart Big Billion Days sale particularly relevant for buyers looking at Nothing’s latest smartphone lineup.